Win / Loss Peformance Management

Are we a learning organization? Are we customizing our offer based on what matters most to customers? Do we really know why customer choose us over our competitors? These are crusial questions to understand in order to improve ROI on your sales and marketing resources.

Never lose alone is a mantra of great sales ogranizations. And while you can't win them all, its critical to have a process that tracks your wins and losses and learns from what's working and what not. Teamwork. There's no substitute for it and building a Win-Loss Program is a great way for sales teams to collaborate and strengthen your culture.

Critical to building a successful competitive intelligence program is providing everyone in the your company the opportunity to participate.