Competitive Intelligence Blog
We have had years of experience working with large and small organizations, analyzing many different types of markets and competitors. We provide a process that helps you make sense of your market and competitors, as well as sharpen your positioning.
Developing messaging and positioning can be like herding cats, we've been thru it with large porfolio companies as well as small start-ups. Our process provides a fact-based approach to defining value and differentiation in a way that gets consensus in what can be an emotional debate.
One of the greatest fears sales reps have is that they are using competitive intelligence that is stale or no longer relevant to your customer. Key to avoiding this is developing an engagement process and tools that allow you to update content once and distribute it to many in a dynamic way. We can show you how our tools can allow you to manage your analysis and keep sales team engaged.
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